Wichita Chapter Meeting: Generation "Why" - Your Next Customer
Date and Time
Thursday May 14, 2015
6:30 PM - 8:30 PM CDT
Fees/Admission
$25 for ASA-Midwest Members
$30 for Non-Members
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Contact Information
ASA-Midwest
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Description
Generation "Why" - Your Next Customer
Training Presented by Mike Delacruz, Kukui
40% of vehicles sold in the next 10 years will be purchased by Millennials, or Generation "Why?" as we like to call them. They're educated & diverse, digital pioneers, and they behave much differently than other generations when they are looking for auto repair shops.
In this presentation we attempt to understand a generation that is very selective and questions everything, as well as review strategies that repair shops can adapt themselves to better serve their next customers.
