Little Rock Chapter Meeting - Generation "Why?": Your Next Customer
Date and Time
Thursday Sep 24, 2015
6:30 PM - 8:30 PM CDT
Location
Pulaski Tech
Main Campus
3000 W Scenic Drive
North Little Rock, AR 72118
Fees/Admission
ASA-Midwest Members - $25
Non-Members - $30
Website
Description
Generation "Why?": Your Next Customer
Training presented by
Mike DelaCruz
40% of vehicles sold in the next 10 years will be purchased by Millennials, or Generation "Why?", as we like to call them. They're educated & diverse, digital pioneers, and they behave much differently than other generations when they are looking for auto repair shops.
In this presentation we attempt to understand a generation that is very selective and questions everything, as well as review strategies that repair shops can adapt themselves to better serve their next customers.
CHAPTER OFFICER ELECTIONS WILL BE HELD AT THIS EVENT
