Lincoln Chapter Meeting- Stop Lighting Money on Fire
Date and Time
Tuesday Dec 15, 2015
6:30 PM - 8:30 PM CST
Location
inMOTION Auto Care
131 Russwood Parkway
Lincoln, NE 68505
Fees/Admission
ASA-Midwest Members: $25
Non-Members: $30
Website
Description
Stop Lighting Money on Fire
Presented by: Steve Maly from Maly Marketing
Unfortunately, that is what many companies do when they don't fully understand their target markets or how to market to them. During this session, we will hone in on defining your best buyers, discovering their lifetime value to your shop and how to best market to them. We will discuss how to gain the most bang for your marketing buck, how to track your marketing ROI and how to leverage today's digital world.
