Lincoln Chapter Meeting - The Secret Sauce

Description

The Secret Sauce: How to STOP the Cycle of Insanity and START Attracting Your Ideal Customer
Presented by: Carrie-Lynn Rodenburg, Turnkey Marketing

Have you ever felt like you’ve tried your hardest, and yet the “fish still aren’t biting”? Have you ever been frustrated because you feel like you are offering great deals and doing everything you can to attract great customers, and yet you aren’t getting the response you thought you would? If you have ever felt like this, then something has to change. The truth is, often times, we don’t understand exactly who our best customers (the people in charge of making decisions) really are and what they really want. And yet, we continue to do the same things over and over - and expect different results…Which is the definition of insanity! This is frustrating and expensive!!  Join us as we discover what is missing, and the small changes you can make right now that will have a huge impact on your shop’s bottom line. It is all about understanding exactly WHO your "decision maker" is, and WHAT that person cares about. We will discuss the specific things to offer, say, and advertise that will get your ideal customer’s attention and draw them to your shop.   You will leave knowing exactly how to talk to, market to, and sell specifically to your best customers so your car count and ARO increase. You will finally really get inside the mind of your prospects and customers and be able to cater to their needs. We will touch on everything from social media, to mailers, to answering the phone, to setting up your shop - all with your prospect in mind and what you need to do, step-by-step, to start seeing better results!